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Tourism Around Europe
jlag newsletter issue n. 8 - june 2013 Thursday 20 June 2013
A conversation with...
Tourism Observatory
Funding opportunities
On our bookshelf
The European Tourism Agenda

Welcome to the second 2013 issue of Tourism Around Europe.

We are very proud to launch this issue with an interview to Harold Goodwin, Professor of Responsible Tourism Management at Leeds Metropolitan University. He talks about the differences between responsible tourism and sustainable tourism, and he distinguishes two inter-related crises the one economic and the other to do with our sustainability.  He also makes some recommendations to the EU Institutions and to the educational system: "In schools, colleges and universities" - he says - "we need to be working with the industry to ensure that young people and those in their careers have the skills and knowledge to take responsibility and ensure that tourism is managed more sustainably – too few courses provide that foundation now".

Actually in this context Jlag with Leeds Metropolitan University, the network NECSTouR, Municipality of Frigento and in partnership with key stakeholders have launched the European Summer School "Leadership and Governance for Sustainable Tourism which will take place in Naples from the 8th to the 12th of July at University of Naples Suor Orsola Benincasa. This Summer School is boarding by representatives of UNEP, UNDPEuropean Commission, BEI, among others, and it is set to become an important appointment the next years for policy makers, professionals, managers and academics. We are pleased to invite you to take the Summer School, you can save your places  for the public events

The latest analysis of the statistics regarding tourism in Europe reveals some interesting conclusions in terms of sustainability: more domestics travels and new EU tools. In 2011, more than 3 out of 4 trips are domestic trips and the EU27 residents mainly choose nearby countries as destination for holidays. Considering the incomes generated by the sector, in 2012 Europe saw euro 356 billion in tourism earnings equivalent to 43% of the world’s total tourism receipts. On the other hand, after launching the European Tourism Indicator System (ETIS), the European Commission is implementing a participatory process in order to promote its use and assess its effectiveness for deciding about possible improvements in the future.

The European Commission is funding different projects in order to improve the tourism competiveness in Europe. We bring to this issue funding opportunities and we are pleased to disseminate interesting on-going projects. EuroCatHos project provides the improvement of language skills for the service’s professionals and the Cherplan project aims to improve the cultural heritage conservation based on a modern environmental planning approach. 

We would like to thank you for your encouraging interest in Tourism Around Europe. We will celebrate our second anniversary in the next issue consolidating this newsletter between the most popular via to be updated about the Tourism sector Around Europe.
We wish we can meet and have a talk during the Summer School in Naples. 

Happy and Sustainable Summer Holidays to you all and remember if you’re travelling within the EU you’ll benefit from the new EU roaming rules.

Silvia Barbone
Jlag Managing Director

The next “Tourism Around Europe” newsletter will be issued in September 2013

« Tourism Around Europe » is a quarterly newsletter for competitive tourism in Europe. Our aim is to disseminate European tourism policies and practices. We wish to encourage the exchange of knowledge regarding European tourism themes, actions and challenges. Each issue includes a conversation with influential leaders and thinkers within the sector.

A conversation with...

Jlag had the pleasure to interview Harold Goodwin. Harold has been at the heart of the movement for Responsible Tourism for the last fifteen years campaigning and working with the industry and governments to develop better forms of tourism around the world. Harold is Professor of Responsible Tourism Management and a Director of the International Centre for Responsible Tourism at Leeds Metropolitan University. He works with governments and intergovernmental organisations, including UNWTO and UNEP, on governance, tourism and local economic development and poverty reduction. He talks with us about the difference between sustainable and responsible tourism, he makes recommandations to the EU Institutions. His talk is very inspiring. Enjoy the interview, know more reading Harold's book: Taking Responsibility for Tourism and take the opportunity to meet Harold at the European Summer School.

full interview

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Tourism Observatory

Holiday domestic trips of EU27 residents in 2011

According to Eurostat, the statistical office of the European Union, EU27 residents made 1.0 billion holiday trips in 2011, excluding day-trips. More than 3 out of 4 trips were domestic trips – i.e. trips in the tourist's own country –. In terms of nights spent, the overnight average was 4.30 nights per domestic trip (60% on all holiday nights). Regarding the expenditure, the domestic tourists spent 156,636 million € (46 % of the total expenditure).
For most EU countries, the domestic market was dominant with the exceptions of Luxembourg (nearly 100% of all holiday trips), Belgium (74%), Slovenia (56%), the Netherlands (52%) and Austria (50%). In the case of Belgium and Luxembourg, more tourists spent their holidays in France.

For more information click here

Holiday trips abroad of EU27 residents in 2011: the importance of the nearby countries

Spain was the top foreign destination of EU27 residents in 2011 (13% of all outbound trips), followed by Italy and France (both 9%). These figures do not include trips made by non EU residents to the EU. The top destination of outbound holiday trips made by residents in 2011 was a neighboring or nearby country, except for residents of Romania (Italy was the top destination of outbound trips), Sweden (Greece) and the United Kingdom (Spain).
Spain was the preferred holiday destination for residents of Portugal (39% of outbound trips), the United Kingdom (21%) and France (18%), while France was the top destination for residents of Belgium (33%), Luxembourg (23%), Spain and Italy (both 16%), and Italy was the preferred destination for residents of Malta (32%), Austria (22%) and Romania (20%).

For more information click here

Further steps to implement the European Tourism Indicators System (ETIS)

European Tourism Indicators System (ETIS) was launched in Brussels on 22nd February 2013. After launching the ETIS, DG Enterprise Tourism Unit is implementing a participatory process in order to assess its effectiveness and deciding about possible improvements. The system is designed to be used by tourism destinations to monitor, manage , measure and enhance their sustainability performances, without the need of any specific training. In order to facilitate the comprehension and the use of the System, a dedicated toolkit (guidelines) is available.
A test implementation phase is being setting up in three different rounds of 9 months each. A call for expression of interest has been launched to invite destinations to test the operability of the System. Three pilot phases starting respectively on 15 July 2013, 1 December 2013 and 1 February 2015 are scheduled.
The call for expression of interest is open to destinations (only) from all EU Member States and Candidates
Deadline for applying for the first phase is 1 July 2013.

For more information click here

International tourism receipts grew by 4% in 2012

According to the latest UNWTO World Tourism Barometer, international tourism receipts hit a new record in 2012, reaching an estimated euro 837 billion worldwide, up 4% in real terms, from euro 749 billion in 2011. By regions, the Americas (+7%) recorded the largest increase in receipts, followed by Asia and the Pacific (+6%), Africa (+5%) and Europe (2%). Receipts in the Middle East were still down (-2%); yet report a steady improvement compared to the decline recorded in 2011. In absolute values, Europe saw euro 356 billion in tourism earnings equivalent to 43% of the world’s total tourism receipts, the largest share by region. The top 10 ranking of destinations by receipts remained virtually unchanged in 2012, with the United States, Spain, France, China and Italy leading.

For more information click here


Language skills for tourism service: EuroCatHos project

EuroCatHos project provides a language teaching and training course for use in the professional hospitality sectors of reception, kitchen and restaurant service. It will target teachers and users in LLP sub-programmes LDV, Erasmus and Grundtvig, and the training courses are adaptable and scalable for the users (learners, teachers and content providers) by attractive packages with free access.

EuroCatHos will be available in 11 languages: German, English, Spanish, Finnish, French, Gaelic, Galician, Italian, Dutch, Norwegian and Polish with pertinent cultural input, Common European Framework at Levels A1-A2. The first web-based language training package ( is already available in 7 languages (EN, ES, FR, GL, NL, NO and SI) to all vocational training organisations, hotel groups and SME's in the catering industry (for free).

The project’s lifespan is between November 2010 and October 2013. The new updated and final language course will be available through our internet platform by end of October 2013.

This project has been funded by the European Commission through the EACEA with participation of partners from 8 European countries.

For more information click here

Enhancement of Cultural Heritage Through Environmental Planning & Management

Cultural Heritage sites located in both rural and urban areas are often facing the dilemma between losses of cultural values and hence loss of identity, due to non-sustainable growth, and economic decline and emigration, due to inappropriate infrastructure and high cost of living (especially, buildings maintenance). CHERPLAN aims to provide a strong basis for ensuring compatibility and synergy between cultural heritage conservation and socio-economic growth by fostering the adoption of a modern Environmental Planning approach throughout South East Europe (including some planning tools such as G.I.S.). A multilevel and comprehensive partnership was established to ensure effective achievement of these goals. The project has organized workshops, conferences and training, develop Pilot Projects, Business, Management and Environmental Plans and promote efficient participatory management concerning 7 selected CH sites in the involved countries. The last step is the development of an EP Model as a strategic tool for lasting transferability of project results.

The project is developed by 11 partners from Albania (1), Montenegro (1), Slovenia (2), Greece (2), Austria (2) and Italy (2). The project’s lifespan is between 1/2011 and 12/2013.

For further information and download key deliverables, visit

T4EST project launches the European Summer School in July

T4EST «Training for European Sustainable Tourism» project is being implemented throughout 2013 by several successful training courses in 6 European cities. The project has delivered 5 training courses already in PM4SD® (Project Management for Sustainable Development) in Alentejo (Portugal), Naples (Italy), Barcelona (Spain) and Brussels (Belgium), Leeds (England). There is one left: Prague (Czech Republic), which will be delivered in the from the 10th to the 12th of Sept. Registrations are open. PM4SD® is a new methodology and qualification for designing and managing tourism projects with success, based on PRINCE2® (Projects In Controlled Environments), a structured method for effective project management. PM4SD® has got a re-use licence by the UK Cabinet Office and it has been  certified by APMG International (, a leading Examination Institute which accredits training and consulting organizations, and manages certification schemes for professionals. 84 professionals of the tourism sector have been accredited on PM4ESD® around Europe so far. The project is launching now the European Summer School: “Leadership and management in Sustainable Tourism” on the 8th to 12th July in Naples (Italy), with a board including representatives of UNEP, UNDP, NECSTouR, Euromed Heritage Programme, FEST, Jlag, Leeds Metropolitan University and Suor Orsola Benincasa University of Naples, Municipality of Frigento.
The Summer School is for project management practitioners, donors, policy makers, academics and entrepreneurs. There are max 25 spaces available for the PM4SD Practitioner Training Course.

Project information can be checked here. Full programme of the European Summer School, the informative note for the PM4SD Practitioner training course, the Information pack and online registration are available here

Funding opportunities

LIFE+ 2013 call for proposals
The Financial Instrument for the Environment
Publication: 14/02/2013
Deadline: 25/06/2013


Supporting the enhancement and promotion of sustainable transnational thematic tourism products– Entrepreneurship and Innovation Programme (EIP)
Publication: 03/05/2013
Deadline: 03/07/2013


Cooperation projects to support transnational tourism based on European cultural and industrial heritage
Deadline: 31/07/2013


Europe for Citizen Programme (Measure 1.1 Town Twinning citizens meetings)
Deadline: 01/09/2013


Europe for Citizen Programme (Measure 1.2 Thematic Networking of Twinned Towns)
Deadline: 01/09/2013


World Responsible Tourism Awards 2013
Organised by
Deadline: 14/06/2013
Results: on 5th August

South Devon Tourism and Hospitality Awards 2013
Organised by The Herald Express

Deadline: 01/08/2013

Access City Awards 2014
Organised by DG Justice European Commission
Deadline: 10/09/2013

UNWTO Ulysses Prize and Awards
Organised by UNWTO
Deadline: 1/10/2013

EU Prize for Women Innovators 2014
Organized by: European Commission
Deadline: 15 October 2013

On our bookshelf

Taking Responsibility for Tourism

"Taking Responsibility for Tourism", Harold Goodwin’s book, is about the globally vital necessity of realising sustainable tourism. Taking Responsibility for Tourism is not a book about a niche product; major trade associations and large and small tour operators are committing to the objectives of responsible tourism and shouldering their responsibilities.
This handbook applies the broader concept of responsibility to travel and tourism, and looks at how it relates to sustainable business and the business case for responsibility. Beginning with a discussion of responsibility and sustainability, the process by
which it has become established in the industry is analysed from the key perspectives of responsible tourism in practice, socially and economically responsible tourism, environmental responsibility, ecotourism and conservation. The book is now published and you can purchase a copy in hardback or paperback, or the whole book and individual chapters electronically from the publisher's website. If you want a special price click here.

The European Tourism Agenda

24 – 28 June 2013, Summer school 2013 for European cultural routes, Sicily (Italy). Organized by Institute of the European Cultural Routes – go to the web

25 – 28 June 2013, INTERNATIONAL CRITICAL TOURISM STUDIES CONFERENCE V: Tourism Critical Practice: Activating Dreams into Action, Sarajevo (Bosnia & Herzegovina)
Organized by University of Surrey, SOAS, Cardiff Metropolitan University and Institute for Tourism Zagreb – go to the web

26 – 28 June 2013, IV International Congress of Tourism for All, Àvila (Spain)
Organized by ONCE Foundation in collaboration with The World Tourism Organization (UNWTO), the European network for Accessible Tourism (ENAT), the European Institute of Design for All (EIDD) and the Ministry of industry, Tourism and Trade – go to the web

8 - 12 July 2013, European Summer School: Leadership and Management in Sustainable Tourism, Naples (Italy)
Organized by FEST – go to the web

8 – 10 August 2013, The International Conference on Business Tourism and Applied Sciences, London (United Kingdom)
Organized by the International Journal of Business Tourism and Applied Science (Thailand) – go to the web

31 August 2013, World Travel Awards - Europe Gala Ceremony, Antalya (Turkey)
Organized by World Travel Awards – go to the web

4 – 6 September 2013, First Meeting of the UNWTO.TedQual Students’ Advisory Board, Bournemouth (United Kingdom)
Organized by UNWTO and University of Bournemouth – go to the web

10 – 12 September 2013, PM4SD™ Foundation Training Course, Prague. Organized by the partnership Training for Eueropean Sustainable Tourism, go to the web

11 September 2013, Conference on Sustainable Development of Tourism in Islands, Réunion (France)
Organized by UNWTO and French government – go to the web

21 September 2013, European Cooperation Day 2013, Europe-wide. It will be celebrated through over 300 events in almost 40 countries – go to the web

27 September 2013, World Tourism Day, around the World. Organized by UNWTO – go to the web

1 – 3 October 2013, European Social Tourism Forum 2013, Blankenberge (Belgium). Organized by OITS-ISTO – go to the web

1 – 4 October 2013, Responsible Tourism in Destinations 2013 (RTD7), Barcelona (Spain). Organized by International Centre for Responsible Tourism (ICRT) – go to the web

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